In this competitive legal marketplace online, unless your website is on the 1st page of the search engines for search terms that consumers use when searching online for an attorney, your website will not be found. If your firm is like other law firms, the majority of your business is based on referrals. However, there are thousands of people each month who are looking to hire an attorney by finding them on the Internet. What are these consumers typing in to find an attorney? That is the single most important question and is the foundation for an Internet marketing strategy that will generate new business via the Internet.
There are over 200 factors that Google uses when determining search result rankings. While nobody outside of a select few Google engineers know all those factors, over the years through extensive testing and research we have learned many of the most important ones that play a big part in rankings
Keep in mind, having high visibility on search engines like Google, Yahoo and Bing does not mean you will have success. Having high visibility is crucial to success but it’s only one of three critical elements you need. What else do you need to maximize your chances of turning visitors into new cases ? Virginia Beach DUI attorney and compelling content that convinces a visitor to contact your firm. Those other two factors are critical in maximizing your potential for picking up new clients via the web.